Jessica Bierman Phone: (301) 794-8663
Chief Executive Officer Fax: (301) 794-8665
Leading Global, Inc. [email protected] com 4604 College Opportunity www.leadinglobal.com
College Park, MD 20740
Mister. Dan Riccio
Senior Vice President of Hardware Engineering
1 Infinite Loop
Cupertino, CA 95014
Dear Mr. Riccio,
Really for people to forget to unplug their products each and every day, yet they are generally surprised just how expensive their particular electricity bills are. I was, among a large number of consumers, addicted to my Apple devices and always feel compelled to buy every Apple product in the market. With additional dependence on portable electronic devices, like many Apple products, we certainly have also found a dramatic increase in total energy consumption. As persons become more reliant on their equipment, the need for longer battery life has additionally increased. For years, customers have observed battery defects in a variety of made products. My own company, Leading Global, has created a smart charger that quickly disconnects electronics plugged into the outlet after the gadget has reached its maximum battery potential or is in stand-by function. As Apple is one of the lead innovators in this industry, this could be a beneficial conjunction with your product line. This would provide Apple an even greater competitive edge over their very own competitors. My own plan should be to create a relationship with Apple. As a graduate student student in the University of Maryland's Robert H. Jones School of Business, I know my academics background is going to prove helpful to successfully managing a partnership. With each other we can combine each of our available methods to produce the very best quality product for Apple to trade to it is customers globally. I will get into detail through this are accountable to illustrate the potential for this product.
Background and Goals
In line with the latest study conducted for Stanford University or college, it is estimated that approximately four billion dollars 12 months is squandered due to poor charging methods (Chan equiparable. 4). Actually that money is caused by energy used when bare chargers are left in outlets. Exploration indicates " almost all the electronics we use take in electricity even when off or perhaps idle, as well as when fully chargedвЂќ (Chan par. 3). Consumers, particularly business owners, will be constantly busy and ought to charge their very own devices on a regular basis. In order to power small and lightweight devices, Apple uses lithium-ion batteries to carry a longer demand, providing comfort for users, since they not anymore have to wait for an battery to completely discharge (Christman 88).
By forgetting and unplug chargers via outlets, " the intense rise in temperature caused by the short caused the flammable liquefied inside the battery to igniteвЂќ (Christman 90). Incidents of minor burns, explosions, and fires coming from lithium ion electric batteries overheating in laptop computers, mobile phones, digital cameras and other portable products have led Apple to recall 1 . 8 , 000, 000 batteries on August twenty-four, 2006, influencing " 1 ) 1 , 000, 000 batteries in america and seven hundred, 000 more globallyвЂќ (Christman 91). This year, Apple was unsuccessful in its effort to expand its product line, promote social responsibility and raise earnings by selling a charger for reusable batteries that senses when it is batteries are carried out charging and automatically decreases the amount of electricity it needs (" The Energy-Efficient Way To Power Your AccessoriesвЂќ doble. 1). In accordance to the latest discussions about Apple Support Communities on the company internet site, Apple buyers have lamented about that great same electric battery defect of overcharging in the Apple's newest products, the iPhone 4 - 5, that they knowledgeable about Apple's more mature products, including the iBook G4, PowerBook G4 laptops, and MacBook Pro notebooks (Apple Support Communities).
Often times, clients calculate and compare benefits and costs of a product to determine if or...
Bibliography: Christman, Jeanne. " The Case of the Losing Laptops. " Journal of Case Research 30. 1 (2012): 88-
Business Review. Harvard Business School Publishing, Sept. 1993. Web. 12 Oct. 2012.